The bus stop campaign with Jochem van Gelder was launched on 12 July. 116 bus stops in Nijmegen, Bemmel, Gendt, Doornenburg, Huissen, Haalderen, and Lent featured Jochem in the new Nijmegen shirt. People could win it, but of course they had to do something for it. The following was posted on Facebook:
“As of today, our poster with Jochem can be found in 116 (!) bus stops in the area. Unfortunately, we don’t have time to take a look at all of them, so we need your help! Martijn has already started looking.
What should you do?
- Look for a bus stop with Jochem.
- Make an original photo of yourself with Jochem.
- Share this photo on Facebook and tag Dedicated024 in your message.
The 10 most original photos will win a shirt!
This action runs until Tuesday 18 July 2017. Who’s in?!” (translated from Dutch).