The shape of the country is used as a source of inspiration. Especially the coast line – the organic lines and structures – occur in the visual identity.
These elements are combined into the visual identity. In order to build the pattern, we took part of the coast line of the island Sulawesi, where Guus and Lisa bought their beans. We repeated this coast line to resemble growth rings. This also created an erosion effect. Furthermore, we built the pattern like a Batik. We used three different spaces in order to tell Soeka Chocolate’s story.
After that, we determined which colors would be used. However, Soeka Chocolate doesn’t have any set colors, so we determined how the colors had to relate to one another in every visual communication of the brand. The brand is headstrong and not specifically male or female. That’s why every visual communication uses two colors that are close to one another. After that, the logo was developed. The focus is on the organic and headstrong personality of Soeka Chocolate. This way, we have managed to link the logo and pattern, and we have made sure that they both tell Soeka Chocolate’s story.